Welcome!

Frank Ricketts, President     

I have been semi-retired for a while now but that has not worked to alleviate my desire to keep active and assist clients.

So to that end in addition to my marketing practice as of January 2013:

I am very pleased to announce that I have joined Nova Trophy - http://novatrophy.com/ - and Impressions Incentive Group - http://www.impressionsincentivegroup.com/ - as Authorized Sales Agent. Given my over 30 years in marketing I have come to fully understand the value of high quality and relevant promotional products for clients. I can help you select the appropriate corporate gift, team clothing, unique mementos and giveaways that will enhance your brand and leave an impression on your customers. And if its a trophy or award you need we are Nova Scotia's largest supplier of unique award and trophy items.

In this day and age of instant messaging, online communications and immediate gratification promotional products provide a welcome reminder of your brand on a day to day basis and through reminders at special events and company functions.

Our mission is to add value to your business by supplying targeted, cost effective, creative, marketing solutions that work for you. We provide a fast, reliable solution to all of your branded promotional merchandising needs. We supply a complete range of branded and promotional products, Canada-wide. Anything with your logo on it - flash drives, utility items,pens, brand-name clothing, mugs, bags, lanyards ... and so on! We are current with the latest trends and are continually offering new product offerings. These are tailored to cut through the clutter with well targeted promotions.

We provide branded promotional products to clients from small business through to large corporations. So whether it's 25 or 25,000 units you require we would can help.

Our philosophy - “Yes, we can do that!”

Our team includes highly qualified marketing professionals, dedicated procurement specialists and access to award winning graphic designers.

My Background -

A 30-year veteran of the Maritime advertising scene, Frank is one of the industry’s most experienced and respected marketing professionals. Frank entered the industry in 1979 as general manager of Prince Edward Island’s first full service agency with PEI Tourism and the Atlantic Canada Tourism Partnership as anchor clients. Four years later, Frank formed his own advertising agency — Sparrow Communications — and for the next ten years serviced a wide range of clients, including PEI Tourism, ACTP, McCain Foods, Rodd Inns and Resorts, Canadian Mental Health Association  and the PEI Milk Marketing Board. From 1988 to 1992, Sparrow managed the public information office for the Northumberland Strait Crossing Project, also known as the “Fixed Link" which opened in 1997.

Frank’s greatest strengths are his careful attention to client needs and an ability to harmonize traditional marketing strategies with new media approaches. These talents served him well when he joined Colour in 1993 as the senior counsel on the Nova Scotia Tourism account. Frank guided the agency’s main client through  15 years of success in a highly competitive category. Under his leadership, Tourism has been transformed from a traditional media client into a fully integrated advertiser using a full suite of traditional, online and social media tools.

In 2009 Frank formed Dymarx Group Inc. as a sole proprietorship company.  He continued with Colour until May of 2010 when he decided to build a flexible and efficient marketing organization specializing in strategic planning and bringing independent professionals into projects that were best suited to those projects.  This model ensures that clients get and pay for advice and counsel geared specifically to their marketing issue.

As an independent contractor Frank will act as senior counsel and primary client contact on projects while utilizing his extensive network of professional suppliers to get the job done on time, on budget and most importantly on objective.

Currently Frank is working with the Halifax Citadel Regimental Association assisting them in developing a long term strategic plan and rebuilding their website.  In addition he is developing a new working model for the Trans-Canada Advertising Agency Network as that group of cross Canada communications firms gets set to capitilize on the inherent strengths of their organization.  Just this past December Frank took over operations management for the newly hatched Waterfront  Christmas at the Piazza at Bishop's landing.

Frank is past-president of the Trans-Canada Advertising Agency Network (T-CAAN), an association of 29 agencies from BC to the Yukon to Newfoundland. Network members share resources to provide clients with superior in-market insights and marketing services right across Canada.

On a personal note Frank firmly believes that humor can cure a multitude of ills and when one takes life too seriously life may not reciprocate. An early riser, he is also known for starting his workday well before dawn. When not in the office, Frank relaxes in his workshop where he makes furniture as well as homemade wine.